As a key contributor within the creative department at The McCarthy Companies, I was brought on to support the delivery of high-impact digital and print marketing materials for a diverse client roster. I collaborated closely with the creative team, media buyers, and account managers to ensure all design solutions were strategically aligned, brand-compliant, and visually compelling.

• Develop consistent marketing materials across digital and print platforms
• Maintain brand integrity for multiple clients across varying industries
• Increase engagement and conversion through impactful ad design
• Meet tight deadlines and pivot quickly based on campaign feedback

• Designed web banners, social media ads, emails, POP displays, outdoor signage, and print collateral
• Ensured all deliverables were aligned with client brand guidelines and compliant with ad platform specs
• Participated in weekly creative syncs to review concepts and pitch proactive design solutions
• Stayed up-to-date with emerging trends and implemented best practices in typography and layout
• Delivered files for production and worked with vendors as needed to ensure print accuracy

• Kickoff & Briefing: Worked with the account and media team to gather goals, messaging, and specs
• Concept Development: Created 2–3 design directions per project for internal and client review
• Revisions & Feedback: Incorporated stakeholder input while protecting the integrity of the design
• Final Production: Delivered layered working files and press-ready or platform-ready exports
• Results Monitoring: Tracked engagement metrics on ads where data was available

• Supported successful ad launches for 10+ campaigns in under 3 months
• Reduced revision cycles by presenting multiple well-thought-out concepts early in the process
• Strengthened brand consistency across multi-touch campaigns
• Received direct client praise for creativity and responsiveness